Selected Work / 01
RecruitLook Hoops
Grassroots basketball media leadership, tournament storytelling, and multi-market coverage.
01 / Overview
RecruitLook Hoops is a grassroots basketball platform covering events, athletes, and recruiting across multiple markets.
02 / The Assignment
Build a stronger and more consistent media presence around tournament weekends, with storytelling beyond basic game coverage.
03 / What I Led
Tournament media coverageProduction planningVisual storytellingAthlete-focused contentPost-event content systemsMulti-city executionShort-form and long-form deliverables
RecruitLook Hoops / Athlete storytelling
04 / What We Produced
Game coverageAthlete momentsCinematic tournament recapsShort-form social contentPost-weekend videosInterviews and behind-the-scenes content
05 / Result & Proof
Michael was trusted with media leadership across RecruitLook Hoops, beyond individual shooting assignments.
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